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Sociology Optional PYQ Solutions · Model answer

How can we use reference group theory to understand fashion in society?

  • UPSC 2014
  • Sociological Thinkers

Fashion is a regular cycle of imitation and abandonment of styles. Robert K. Merton's reference group theory explains the engine behind it: people dress to match the groups they measure themselves against or aspire to join, and to distance themselves from groups they reject.

You are reading the opening of the model answer. The full answer is part of Sociology Optional PYQ Solutions.

What the full answer covers

  • Reference group mechanisms in fashion
  • Reversals and newer patterns
  • Indian illustration
  • Limits
  • Conclusion

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