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Sociology Optional PYQ Solutions · Model answer

Analyse the sociological interconnections between Social Media and Mass Mobilization in India.

  • UPSC 2023
  • 10 marks
  • Politics and Society in India

Mass mobilisation has always needed a communication infrastructure — the pamphlet, the newspaper, the public meeting. Manuel Castells argues that in the network society that infrastructure is now the digital network itself, so social media in India is less a tool of mobilisation than part of its structure. The relation runs both ways, and is…

You are reading the opening of the model answer. The full answer is part of Sociology Optional PYQ Solutions.

What the full answer covers

  • How networks generate mobilisation
  • Where the link is weaker than it appears
  • The reverse current
  • Conclusion

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