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Sociology Optional PYQ Solutions · Model answer

How can we use reference group theory to understand fashion in society?

  • UPSC 2014
  • Sociological Thinkers

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Fashion is a regular cycle of imitation and abandonment of styles. Robert K. Merton's reference group theory explains the engine behind it: people dress to match the groups they measure themselves against or aspire to join, and to distance themselves from groups they reject.

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What the full answer covers

  • Reference group mechanisms in fashion
  • Reversals and newer patterns
  • Indian illustration
  • Limits
  • Conclusion
Sociology Optional PYQ Solutions

Sociology Optional PYQ Solutions

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