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Sociology Optional PYQ Solutions · Model answer

Write short note : Role of mass media in modernisation.

  • UPSC 1989
  • Visions of Social Change in India

Post-war development sociology assigned mass media a causal role in modernisation: exposure to media was held to remake the traditional personality before it remade institutions. That claim — the "dominant paradigm" of development communication — has been substantially revised, and India's own record shows why.

You are reading the opening of the model answer. The full answer is part of Sociology Optional PYQ Solutions.

What the full answer covers

  • The dominant paradigm
  • The Indian record
  • The critique
  • Conclusion

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