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Sociology Optional PYQ Solutions · Model answer

Write short note : Measurement of Attitudes.

  • UPSC 1989
  • Research Methods and Analysis

An attitude is a relatively stable predisposition to respond favourably or unfavourably toward an object, person, group, or issue — it is not the behaviour itself but the underlying orientation presumed to guide it.

You are reading the opening of the model answer. The full answer is part of Sociology Optional PYQ Solutions.

What the full answer covers

  • Thurstone's Equal-Appearing Interval Scale
  • Likert's Summated Rating Scale
  • Bogardus's Social Distance Scale
  • Guttman's Scalogram
  • The Semantic Differential
  • Projective and Indirect Techniques
  • …and 1 more sections, with a conclusion

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