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Sociology Optional PYQ Solutions · Model answer

Which research technique would be most suitable for the study of consumer behaviour and its social correlates? Explain.

  • UPSC 2014
  • Research Methods and Analysis

Thorstein Veblen's concept of conspicuous consumption is the natural starting point: consumption, for Veblen, is never a purely economic act of satisfying need but a social act of displaying status, exempting oneself from productive labour, and signalling standing to others.

You are reading the opening of the model answer. The full answer is part of Sociology Optional PYQ Solutions.

What the full answer covers

  • The Quantitative Component: Measuring Scale and Social Correlates
  • The Qualitative Component: Recovering Meaning, Aspiration, and Identity
  • Why the Combination, Not Either Technique Alone, Is Suitable

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