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Sociology Optional PYQ Solutions · Model answer
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Neo-traditionalism is not the survival of the old. It is the deliberate re-assertion and re-packaging of tradition by modern means — mass media, corporate organisation, market branding and state patronage — for purposes that are themselves contemporary. Eric Hobsbawm and Terence Ranger (The Invention of Tradition, 1983) supply the lens: traditions that claim antiquity are…
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