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PSIR Optional PYQ Solutions · Model answer

What is ‘global village’? Elaborate its main characteristics and also the factors that contributed to its growth.

  • UPSC 2014
  • 15 marks
  • Globalisation

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The phrase global village was coined by Marshall McLuhan in The Gutenberg Galaxy (1962) and developed in Understanding Media (1964). Electronic media, he argued, collapse distance and restore on a planetary scale the immediacy that once belonged to face-to-face village life. Its premise is that "the medium is the message": the technology of communication reshapes…

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What the full answer covers

  • Meaning
  • Main characteristics
  • Factors behind its growth
  • Limits of the metaphor
  • Conclusion
PSIR Optional PYQ Solutions

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