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Sociology Optional PYQ Solutions · Model answer

Examine the impact of mass media on Indian society. Whether western consumerism and materialistic culture, creeping in through mass media, are adversely affecting the traditional Indian culture?

  • UPSC 2002
  • Visions of Social Change in India

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The question restates the cultural imperialism thesis: that transnational media carry a consumerist value system which displaces indigenous culture. Examined against Indian evidence, the thesis identifies a real process but misdescribes it. What mass media has done is not westernise Indian culture but commodify it — and Indian audiences have used the same media to…

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What the full answer covers

  • The claim at its strongest
  • Testing the claim
  • What is genuinely adverse
  • Conclusion
Sociology Optional PYQ Solutions

Sociology Optional PYQ Solutions

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